You don't have a lead problem.
You have a lead-handling problem.
LotPro closes the speed-to-lead gap, routes leads into your CRM correctly, and tells every rep what to do next.
Your store gets 300 to 600 internet leads a month. About half never get a real human response. The lead answered in under 5 minutes closes far more often than the one answered in 30. That gap is where your money leaks. LotPro closes it.
The lead you answer in 5 minutes is a different business than the one you answer in 30.
Speed to first response is the single biggest lever you are not pulling. The numbers below are industry data on internet leads, not LotPro marketing. They describe the average store. They probably describe yours.
Of the half of leads that do get a response, fewer than one in three get it inside the first 30 minutes. You are not losing deals because the leads are bad. You are losing them because nobody got to the buyer before the buyer closed the tab.
ON INTERNET LEADS
What it does for the store, and why each piece sells cars.
Five things, in plain terms. No chatbots pretending to be your reps. The boring kind of useful.
Personal sites that convert.
Buyers trust people, not dealerships. Every rep gets a real, fast personal site with your live inventory, vehicle detail pages, their bio and photo, and a contact form. Lighthouse 95 plus, sub-2-second load. Buyers convert better on a personal page than a generic store page, the rep promotes it on their own social, and you pay nothing for that traffic.
Leads land in your CRM correctly. Every time.
Every form submission becomes valid ADF 1.0 XML, the format your CRM was built to ingest, and goes to the rep, your CRM ingestion email, and anyone else you configure, all at once. Full audit log: every send, every bounce, every retry, every raw payload kept. The "I never got that lead" excuse goes away on day one.
Reps know what to do each morning
Open the panel: the three leads to call now ranked by recency and intent, every active deal and its stage, and their numbers vs. the floor. The rookie performs like a vet because the system tells them the order of operations.
Social that actually happens
Reps don't post because they don't know what to post. LotPro suggests posts from the rep's real inventory and seasonality, the truck that's been sitting 67 days, the AWD SUVs in November. Draft, approve, publish in seconds. Every rep becomes a free marketing channel.
Lead accountability and oversight
Every lead has a name on it. The manager view shows which rep got it, how fast they replied, what stage it's in, and whether it converted. Trends by rep, by source, by month. What gets measured gets managed.
Why you enroll the whole floor.
You don't buy this rep by rep. You enroll the floor because for the first time you can see all of it from one screen, and the gaps show up in week one, not month three.
Every rep, every lead, every response time and stage in one manager view. No exporting, no chasing, no "let me check with the BDC."
Trends by rep, by source, by month. The rep who's killing it gets the next bonus and stays. The one who isn't gets coached before it costs you a quarter.
In a normal store you find out three months later. Here, slow response and stalled deals surface in the first week, while you can still do something about it.
Reps can't post the thing that gets the store in trouble.
Everything a rep publishes, on their site, their listings, their social, is checked against FTC guidelines before it goes out: truthful advertising, clear disclosures, and FTC-compliant pricing. Reps can't "go wild" with claims or prices that put the store at risk. It is safe and secure for the rep and for you, while still generating leads. This is a guardrail you don't currently have when a rep posts from their personal phone.
The math. Be skeptical, run your own.
Conservative assumptions for a 30-rep store doing 200 used a month. These are illustrative levers, not a guarantee. Cut every number in half and the case still holds.
The platform costs a fraction of that. These are illustrative figures from the partner brief, framed conservatively. Plug in your own lead volume and average gross and run it yourself.
30 days. 2 reps. Numbers in writing.
Pick two reps, one veteran and one rookie. We onboard each in under an hour. They run with it for 30 days and we hand you the before and after on lead response time, conversion, and closing ratio. If the numbers don't move, you've lost a month. If they move the way they have at every other store, you roll it to the floor. That is the entire decision.
One vet, one rookie. Each is live in under an hour. We capture their current baseline numbers so the comparison is honest.
Personal sites live, leads routing into your CRM via ADF, today's-focus list every morning, manager oversight on from day one.
Response time, conversion, closing ratio for both reps. You decide whether to roll it to the floor on the numbers, not the pitch.